essay
In defense of not reading the code
Last week, I wrote an article whose purpose was to discuss where I saw AI-assisted coding going. That's not what generated 200 comments worth of passionate...
Product leader. Builder.
Technical co-founder.
12 years at Indeed building company-wide metrics and scaling products 6x. Now I ship AI-powered products myself. I think we're seeing a new role emerge: product intuition plus technical depth. I write about it and build it in the open.
Selectively taking on consulting, advisory, and full-time opportunities - also open to interesting conversations.
Recent Writing
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The Codex App Changes Everything!!! (not really)
The Codex desktop app doesn't change everything - but it's part of a larger trend worth paying attention to. Where IDEs are headed and why specs matter more than code.
ai-coding tools
note
An Open-Source Toolkit for AI-Assisted Coding
Introducing a lightweight, open-source toolkit that brings structure to AI-assisted coding through a Specify, Plan, Execute workflow.
ai-coding tools open-source
Featured Projects
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GitHub →benshoemaker-us
Personal site for Ben Shoemaker - projects, writing, services, etc.
feat: generate per-post OG images with article imagery
provenance
fix(ui): normalize fonts/tokens, fix resize handle, InlineAI position…
ai_coding_project_base
A structured prompt framework for building software products with AI coding assistants. This toolkit guides you through product specification, technical design, and implementation planning—producing documents that AI agents can execute against.
docs: update workflow-automation and codex-cli for auto-implement cha…
transcriber
Simple local audio/video transcription with speaker diarization using WhisperX + pyannote
Add .env.local for HF token, auto-load in script
tally_analytics
The fastest way to get basic analytics on a new app
chore: sync toolkit skills and workstream config
1,712 contributions in the last year
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I'm building my own ventures and selectively taking on consulting and advisory work. Open to the right opportunity - full-time, fractional, or partnership - with teams doing interesting work in AI, data, or dev tooling.